6 Steps To Writing Stronger Blog Content

Are you looking to make some money as a blog writer? Whether you’re starting your own blog or plan on writing for other blog sites, blogging is a great way to make some extra money! 

The truth is though–anyone can put a blog post together, but writing a strong, impactful piece is quite another thing. Today I’m going to share with you 6 steps to help you write stronger blog content that will hold a reader’s attention and keep them coming back to your blog. These tips have helped me personally in my writing, and are especially helpful if you plan to pitch to other sites.

1. Be Authentic

There are many bloggers already sharing content. In fact it almost seems as if dozens of new blogs are popping up everyday. That’s not to discourage you from blog writing at all, but one of the things which will set you apart from others is having your own voice. 

Maybe you’re sharing some information that is already available on the internet, but by telling it from your point of view and making it personal someone might prefer to read your post because they can relate to you. 

Depending on your topic, it may not always be appropriate to include something personal, but you can still write from your own unique viewpoint. 

2. Give Value

You can do a google search right now on almost any topic and most likely you will find a dozen blog posts saying the same thing. This is why it’s so important to give value to your readers. Have something to offer that will really impact or educate them as opposed to regurgitating information that you found. 

You can tie in a personal experience to help them understand your point better. Or, you can explain your topic in detail instead of just rushing through with general information. You can also share a strategy you learned to help your reader achieve a goal. 

3. Solve A Problem

The average person is not interested in reading a diary—they’re looking for content which helps them solve a problem. 

When writing blog content, you want to think about the audience you’re writing to and get in their head. Consider what questions your readers might have or problems they want to solve, then think about how you can provide an answer. 

If I’m pitching a blog article to TheVirtualMama.com, I know that the audience I’m writing to is mother’s running their own businesses from home.

Some of the questions those women might have will be related to running their business. So in my blog post, I will want to address topics and give solutions that will help them to better run their business as a busy mom.  

If you provide information that is basic and generic to your readers, they will likely click away from your post or not want to read any of your other content. If your post is informative and impactful on the other hand, they will likely want to read more of your articles. 

4. Write For Your Target Audience

Someone once told me, when you’re writing to everyone you’re writing to no one. This has stuck with me, and I keep it in mind when writing content for The Virtual Mama. You see, when you’re writing to a targeted audience, your points will become more relatable, direct, and impactful. Can you spot the difference between these two introductions?

  1. Do you want to make money working from home? 
  1. Does your heartbreak every time you drop your child off at daycare? Do you daydream about working remotely so you can stay home with your kiddos?

As you can probably tell, the first statement addresses a general audience but is generic and boring. The second intro however is speaking to a specific niche of readers and is much more interesting. (This principle is not only for writing hooks, but for your entire article.)

5. Avoid The Fluff

When it comes to blog writing, I am all for length. Not only are longer posts good for SEO, but it will make people stay on your blog page longer. If you have too much “fluff” though  (non-essential, words and sentences), people will get bored and won’t make it to the end of your piece.

I prefer to publish shorter, impactful blog posts than longer posts which cause a reader to lose interest. Be detailed in your writing but make sure your sentences serve a purpose and get to the point. Sentences should accomplish one of the following:

  • Serve as a hook to entice interest
  • Inform
  • Explain
  • Empower
  • Entertain
  • Tie sentences/paragraphs together

6. Take A Break Before Editing 

One of the best tips I stand by is to leave your writing to do something else, and then come back to it. Doing this allows you to edit and proofread with a fresh mind. When I do this personally, I’m able to pick up on less obvious errors which I could easily pass by if my mind is tired of repeatedly reading the same material.

I hope you will get to implement these steps and see improvement in your writing! Do you have other writing tips that have helped you? Please share in the comments below!

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  1. Great post! I think we can all learn to write stronger blog content. I’ve found that sometimes I stray away from my target audience. And really solving a problem is another critical problem for bloggers to fix. Thanks for the great tips!

  2. Thank you! I’m fairly new to the blogging community, and can use all the tips I can get. Sometimes, I tend to want to write about what’s going on in my own life, but I’ve learned to just keep an personal diary for that, because people don’t care what errands I ran that day. Lol. Still trying to figure out my exact audience, so this does help me with that, too. ♡

    1. Welcome to the blogging world 🙂 I’m glad this helps! I believe you will figure out what your niche is the more you write. Good luck!

  3. Very informative post! I have been working really hard on writing posts that help my target audience solve problems they may have (especially with all that is going on right now in the world). I also agree with you about leaving out the “fluff.” Providing short, informative posts are what readers want!

    1. That’s awesome! I’m sure you have seen good results from providing your readers with helpful content. I’m glad this post was helpful. Best of luck with your blog xo

  4. #5 I couldn’t agree with more. I work in digital marketing, and, yes, longer content tends to rank higher in the SERPS, but a writer’s main focus should always be to produce quality content. What can readers gain from the content? Don’t add words just to extend your content length. It can bore readers and hurt your SEO efforts.

    1. Yes exactly! There’s truly an art to writing good blog content if you plan to monetize your blog.

  5. Thank you for your article, at the start of my blog I found it really hard to write good articles, and I understood after a while that SEO was really important!

    1. No problem 🙂 Glad my article could help. There is A LOT to learn starting out so I totally understand. I’ve been doing more research on SEO and have seen how powerful it can be for traffic be when done right!

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