How To Write Copy & Find Ideal Clients Step-by-Step (Inside The Copyland Course)
If you’re a freelancer who wants to learn to write conversion-focused copy and find ideal clients, you’re in the right place.
Two major roadblocks I see many copywriters struggle with are:
- Finding their first or next client
- Knowing how to actually write copy once they find a client
“Being your own boss” and “working from anywhere” sound great until you find yourself stuck and struggling with the roadblocks I mentioned above.
^^ If that’s you, I can relate.
That’s exactly why I created the copywriting course, Copyland. So you can avoid common mistakes and make progress faster.
If you’re willing to apply the principles you learn in this copywriting course, you can sharpen your skills and become a profitable copywriter.
Copyland will help you navigate through each step (at your own pace) while I mentor you through the process in my private community.
Before joining any course, you probably want to know exactly what’s included and what to expect…
In this post, I want to take you inside Copyland and show you what you get when you join. (You’ll even see live screenshots from inside the course.)
My Story
As a full-time stay-at-home mom, working from home is one of the best decisions I’ve ever made.
It’s given me more time to focus on what really matters while working in a career I love.
I’ve been able to:
- Spend more time with my family rather than going to an in-person job
- Increase my family income
- Work flexible hours
But it wasn’t always that way…
Four years ago I started to research different work-from-home opportunities and started my own virtual assistance business.
At first, I thought being a VA was exactly what I needed to do, but it wasn’t long before I realized it wasn’t ideal for me.
I was tired of not hitting my income goals and having to work 40 hours a week to make a decent income. (That wasn’t possible for me)
I knew something had to change…
That’s when I learned about copywriting and realized being an expert in a high-end service would allow me to do something I loved while earning more and working less.
I taught myself how to write sales copy and was amazed at how much more lucrative copywriting was compared to the blog writing and social media services I offered.
I decided to niche into copywriting and that helped me more than double my income (without working more hours).
The best part is that now I get to help other virtual assistants and aspiring copywriters do the same inside my copywriting course, Copyland.
What is Copyland?
Copyland is a step-by-step copywriting course for virtual assistants, business owners, and aspiring copywriters who are tired of vague YouTube tutorials and want comprehensive copywriting training.
Copyland teaches you exactly how to write copy and book ideal clients for your business. Not only do you get video training, but the course also comes with a private mentorship community, copy reviews, and all the copy templates, client processes, and cheat sheets I use in my agency.
Who is Copyland for?
Copyland isn’t just for copywriters. It’s a copywriting course for anyone who is serious about honing their ability to write persuasive sales copy.
I train freelance writers, virtual assistants, coaches, tech founders, and other entrepreneurs. The program was created to be simple, detailed, and visual so that students from any skill level can jump in and never feel lost.
How to know if Copyland is right for you…
If you want to perfect your copywriting skills and write copy that’s on-brand, persuasive, and convicting, Copyland will help you do that.
It’s also for anyone who wants to know the *ins* and *outs* of growing a copywriting business.
You’ll learn the exact process I use to write copy for clients. Then in my bonus module, The Business Of Copywriting, you’ll get everything you need to know to go from a “freelancer” to a trusted, sought-after copywriter.
The business-related lessons give you the right foundation so that you position yourself as an expert, rather than a freelancer who will work on any and every gig that’s offered to you.
You’ll get the strategy, knowledge, and mentorship to set up your business, client process, packages, and more.
What’s inside the course?
Copyland is jam-packed with value! it has everything you need to start a profitable copywriting business.
Even if you’re not a copywriter, you’ll still benefit from the training because most of the modules are about writing copy.
Each module provides detailed, clear steps that teach you how to write copy, while the bonus module teaches how to set up your business and find ideal clients.
Let’s go through each module below (with live screenshots of actual lessons) 👇
Module 1: The Basics Of Copywriting
If you’re a complete beginner, you’ll never feel lost in this course because I teach everything you need to know from the start.
If you’re a mid-level writer, you can skip the entry-level lessons and jump right into the meat of the course because it’s self-paced.
The best part is the content isn’t “dripped” out to you. You get access to the entire course right away, so you can start anywhere and use the lessons you need immediately.
Module 2: “Marketing Stuff” Every Copywriter Should Know
Learning new marketing principles can be overwhelming for new copywriters, but I break down complex topics into simple terms.
You’ll learn about sales funnels, the customer buying journey, and how to write copy that speaks to readers based on who they are.
This is the key to writing copy that’s persuasive enough to sell, and you’ll know exactly how to do it like a seasoned copywriter.
Module 3: Research 101 (Prepping For Your Copy Project)
You’ll learn how to do research that turns into high-converting copy. You’ll get video lessons and templates showing you exactly what to do, what questions to ask, and where to look to find the information you need.
This research will equip you to confidently write what your ideal customer wants to hear.
When you follow my process, you’ll also be able to defend your copy to clients by backing up everything you write with research.
Module 4: Introduction To Writing
You’ll get a step-by-step process of what to do once you start writing. You’ll never stare at a blank page wondering what to write. I’ll give you all the templates and instructions you need to turn your research into the best copy you’ve ever written.
Module 5: Brand Voice 101 (How To Sound Like Your Clients)
This module will give you an easy-to-follow framework to pinpoint how your client talks, so your copy sounds exactly like them.
Module 6: How To Write Web Pages That Convert
You’ll learn how to write copy for websites, landing pages, and sales pages.
You’ll get my Simple Sales Page Method™ template and signature M.E.S.H.™ framework for writing web pages that convert.
What you’ll love about the templates is they’re not your typical, ad-lib style templates that cause your copy to sound like everyone else’s.
My templates use prompts that guide you on what to write in each section of the web page so your copy always sounds 100% unique.
You’ll also get a live writing tutorial where I put the frameworks into practice so you know exactly how to use them.
(You can use these frameworks to land projects starting at $1,000-$5,000 and up depending on your skill level.)
Module 7: How To Write Emails That Convert
You’ll get a step-by-step walkthrough of how to write sales emails and weekly newsletters. You can use these lessons to offer email copywriting services and eventually earn $1,000 or more per email sequence.
Module 8: How To Write Social Media Copy That Converts
You’ll learn how to apply the copywriting principles you learned to short-form copy like Facebook Ads and social media posts.
You’ll get a live walkthrough of an actual ad I wrote for this course so you know how to apply what I teach.
This is a great module for beginners! Copywriters can offer social media copy for quick, recurring services that’ll bring in consistent revenue. Everything in this course will help you to deliver the work to your clients.
Module 9: The Business Of Copywriting
Most courses teach you how to specialize in a skill or how to set up your business and find clients, but Copyland teaches you both!
We cover how to start your business from scratch, my signature client process, how to create a portfolio (even if you don’t have writing samples), pricing your services, and more.
You get live walkthroughs of how to find high-quality clients (without UpWork or Fiverr) and exactly what to say in your pitch. You get live examples of me writing pitches as well.
BONUS: Live LinkedIn Training
In this live tutorial, you’ll learn how I use LinkedIn to find high-quality leads. I walk you through each step on video so you know exactly how to apply the information.
You also get LinkedIn Scripts For Copywriters™, with 10 of my best-performing LinkedIn pitches. You can copy my exact wording and customize it with your information!
BONUS: The Expert Series
This bonus module includes interviews with guest experts to help you with various aspects of your business.
You get insight on topics like how to get hired by an ad agency, how to make your brand look high-end, how to book your first copywriting job, and more!
Practice Sessions
If you’re new to copywriting, you might not know how to start practicing your copy skills…
Copyland includes practice sessions with writing prompts you can use to apply what you learn right away. You never have to wait for a client to start writing because I’ll give you everything you need to start practicing (and get feedback).
What Other Freelancers Are Saying
A great aspect of joining Copyland is you get mentorship from an actual copywriter rather than just a “course creator.”
I’m actively serving clients in my agency, so everything you learn is what I’m successfully applying in my own business.
This is what others have to say about learning from me 👇
Want to join Copyland?
Copyland will…
- Help you avoid common mistakes I made when starting my copywriting business
- Teach you the basics of copywriting principles, not quick tactics or gimmicks
- Give you access to a mentor that cares about your journey
- Help you enhance your copywriting skills to accelerate your business & earn more money while working less
