Everything you need to start a profitable copywriting business.

If you’re a complete beginner, you’ll never feel lost in this course because I teach everything you need to know from the start. If you’re a mid-level writer, you can skip the entry-level lessons and jump right into the meat of the course.

Learning new marketing principles can be overwhelming for new copywriters, but I break down complex topics into simple terms. You’ll learn about sales funnels, the customer buying journey, and how to write copy that speaks to readers based on who they are. This is the key to writing copy that’s persuasive enough to sell, and you’ll know exactly how to do it like a seasoned copywriter.

You’ll learn how to do research that turns into high-converting copy. You’ll get video lessons and templates showing you exactly what to do, what questions to ask, and where to look to find the information you need. This research will equip you to confidently write what your ideal customer wants to hear. When you follow my process, you’ll be able to defend your copy to clients by backing up everything you write with research.

You’ll get a step-by-step process of what to do once you start writing. You’ll never stare at a blank page wondering what to write because I’ll give you all the templates and instructions you need to turn your research into the best copy you’ve ever written.

This module will give you an easy-to-follow framework for pin-pointing how your client talks, so your copy sounds exactly like them.

You’ll learn how to write copy for websites, landing pages, and sales pages. I’ll give you my Simple Sales Page Method™ template and signature M.E.S.H.™ framework for writing web pages that convert. You’ll also get a live writing tutorial where I put the frameworks into practice so you know exactly how to use them. You can use these frameworks to land projects starting at $2,000-$5,000 and up.

You’ll get a step-by-step walkthrough of how to write sales emails and weekly newsletters. You can use these lessons to offer email copywriting services earning $1,500 or more per email sequence.

Learn how to apply the copywriting principles you learned to short-form copy like Facebook Ads and social media posts. You’ll get a live walkthrough of an actual ad I wrote for this course so you know how to apply what I teach.

Most courses teach you how to specialize in a skill or how to set up your business and find clients, but Copyland will teach you both! We’ll cover how to start your business from scratch, my signature client process, how to create a portfolio (even if you don’t have writing samples), pricing your services, and more. You’ll get live walkthroughs of how to find high-quality clients (without UpWork or Fiverr) and exactly what to say in your pitch. You’ll get live examples of me writing pitches as well.

This bonus module includes lessons from guest experts to help you with various aspects of your business that aren’t covered elsewhere. You’ll get insight on topics like how to get hired by an ad agency, how to make your brand look high-end, and more!