Influencers make freelancing sound easy, but the truth is…
What you need is…
If that’s you, I CAN HELP…
A self-paced course that teaches copywriters how to write compelling copy and find ideal clients step-by-step.
Copyland teaches everything you need to know about copywriting, without leaving information gaps. You’ll learn how to write high-converting copy and book projects for $1K+ without using platforms like UpWork or Fiverr.
If you’re a complete beginner, you’ll never feel lost in this course because I teach everything you need to know from the start. If you’re a mid-level writer, you can skip the entry-level lessons and jump right into the meat of the course.
Learning new marketing principles can be overwhelming for new copywriters, but I break down complex topics into simple terms. You’ll learn about sales funnels, the customer buying journey, and how to write copy that speaks to readers based on who they are. This is the key to writing copy that’s persuasive enough to sell, and you’ll know exactly how to do it like a seasoned copywriter.
You’ll learn how to do research that turns into high-converting copy. You’ll get video lessons and templates showing you exactly what to do, what questions to ask, and where to look to find the information you need. This research will equip you to confidently write what your ideal customer wants to hear. When you follow my process, you’ll be able to defend your copy to clients by backing up everything you write with research.
You’ll get a step-by-step process of what to do once you start writing. You’ll never stare at a blank page wondering what to write because I’ll give you all the templates and instructions you need to turn your research into the best copy you’ve ever written.
This module will give you an easy-to-follow framework for pin-pointing how your client talks, so your copy sounds exactly like them.
You’ll learn how to write copy for websites, landing pages, and sales pages. I’ll give you my Simple Sales Page Method™ template and signature M.E.S.H.™ framework for writing web pages that convert. You’ll also get a live writing tutorial where I put the frameworks into practice so you know exactly how to use them. You can use these frameworks to land projects starting at $2,000-$5,000 and up.
You’ll get a step-by-step walkthrough of how to write sales emails and weekly newsletters. You can use these lessons to offer email copywriting services earning $1,500 or more per email sequence.
Learn how to apply the copywriting principles you learned to short-form copy like Facebook Ads and social media posts. You’ll get a live walkthrough of an actual ad I wrote for this course so you know how to apply what I teach.
Most courses teach you how to specialize in a skill or how to set up your business and find clients, but Copyland will teach you both! We’ll cover how to start your business from scratch, my signature client process, how to create a portfolio (even if you don’t have writing samples), pricing your services, and more. You’ll get live walkthroughs of how to find high-quality clients (without UpWork or Fiverr) and exactly what to say in your pitch. You’ll get live examples of me writing pitches as well.
This bonus module includes lessons from guest experts to help you with various aspects of your business that aren’t covered elsewhere. You’ll get insight on topics like how to get hired by an ad agency, how to make your brand look high-end, and more!
You also get these downloadable resources…
Live LinkedIn Tutorial
In this live tutorial, you’ll learn how I use LinkedIn to find high-quality leads. I walk you through each step on video so you know exactly how to apply the information. You’ll also get LinkedIn Scripts For Copywriters™, with 10 of my best-performing LinkedIn pitches. You can copy my exact wording and customize it with your information!
Copyland students get exclusive access to expert interviews that you won’t find anywhere else. I interview other successful copywriters and entrepreneurs, asking them the in-depth questions you want to know so that you can grow in your business.
Meet your mentor
Hey, I’m Jo
Three years ago I started a virtual assistant business, but I was exhausted trying to hit my income goal with $20/hr jobs. I had to work nearly 40 hours a week to make a decent income, and that defeated the purpose of working from home with my kids.
I taught myself how to write conversion copy, and realized that copywriting was more lucrative than the blog writing and social media services I offered. I decided to niche into copywriting and more than doubled my income. In spite of increasing my rates, my clients don’t bat an eye because I target the ones who can afford me.
Inside Copyland, you’ll learn my process for copywriting and landing ideal clients, so you can do the same.
Inside Copyland, I teach copywriters how to book projects for $1,000+ with ideal clients, without using platforms like UpWork or Fiverr.
You’ve invested in other courses, but you never learned the skills you need to deliver results…
After all the investments you made, you’re struggling to make even $1K a month from your business.
Now you can learn the strategy I’ve used to book $5K projects and get the same results for yourself!
Here’s the truth…
Watching free tutorials on YouTube and binging blog posts might cover surface-level topics…but it won’t teach you the deeper strategies you need to book projects for $1K+.
If you want to develop the copy skills that actually get clients real results and justify higher rates…you have to understand the process behind writing persuasive copy that resonates with your client’s audience.
The kind of copy that makes readers feel like you read their minds and makes your clients more profitable.
That’s what you’ll learn inside Copyland.
Freelancers coached to dATE
I’ll teach you to write copy that gets feedback like this 👇
What other freelancers are saying…
Jo is amazing at what she does. She speaks with professionalism and keeps you engaged. Copywriting is not my strength, so learning it from someone who takes the time to teach it in a way that allows me to see the value of the skill first is super important. Thanks, Jo for making something that seemed boring and extremely difficult, doable and fun!
It’s rare to come across a truly exceptional creative mind like Jo. As a copywriter, she is not only brilliant in her field, but she is also a fantastic resource because of her knowledge and expertise. I’ve found Jo to be a selfless person who is always looking out for the best interest of others.
She makes it a point to know her field of work well, she’s great at working with people and making them feel comfortable, and she always delivers results. She’s one of the most professional people I’ve met in the biz.
Jo is one of the hardest working young professionals I know. In one years time she accomplished at least 2 major goals that I know were set for her online business as well as personal goals for her writing career. While working within industries that are often based on who you know, Jo disregards the theory by creating her own lanes and allowing her work ethic to speak for itself. This has allowed many well known companies, major publications, and successful independent entities to take notice of a next generation business owner: Jo!
The difference between Copyland and other courses…
Other coaches stop working with clients to teach, but give students outdated strategies that worked for them years ago.
The problem with that is the industry is always changing…
Since I teach what’s getting results in my agency (not just “theories”), you can be confident that you’re learning up-to-date information that’s actually going to work. I don’t use annoying tactics or sleazy selling methods to write copy. I teach copywriting that’s authentic and backed by research.
After finishing Copyland, you’ll always be able to defend your copy to clients because it won’t be from your own head. You’ll be able to show clients your research, and explain why you made the decisions you made in your copy. This will multiply your confidence and your client’s trust.
Ready to become a confident, profitable copywriter?
When you join Copyland, you can apply what you learn right away and potentially cover your investment with just one client. That means once your business is generating revenue, the course pays for itself. (In the course, you’ll learn exactly how to find and book clients)
One time Payment
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