Build a relationship with your audience that doesn’t depend on algorithms.

Learn how to start an email list from scratch and get your first 500 subscribers in this step-by-step email marketing course for beginners.

What if you could build an engaged list of email subscribers who value your services, align with your values, and actually enjoy your emails?

Even better, what if you could do it with limited marketing and tech skills, and without investing in overpriced software?

Now you can…


List Lingo

A user-friendly email marketing course for service providers. This course helps you take an authentic approach to marketing while saving money and seeing better results.

What’s Inside…

Module 1: Laying The Foundation

This module covers all the basic concepts of email marketing. It also helps you lay the right foundation for your funnel by helping you be intentional in your mission and strategy before you even start!

Module 2: Create Your Email Funnel

This is a meaty, action-packed module where I walk you through how to create a lead magnet, landing page, and welcome sequence from scratch. You’ll get on-screen tech and copy tutorials walking you through each part of the process. You’ll also get all the templates you need from me to get started.

Module 3: Your First 500 Subscribers

You’ll learn how to get subscribers (the easy way), create content for social media that grows your list, learn where to share your lead magnet and get the advanced growth strategies I used to grow my email list.

Module 4: Write Emails Your Subscribers Love

This module teaches you how to write email copy your subscribers will love so that they’re engaged and remain subscribed! It covers how to find the right email topics, how to quickly plan multiple months worth of emails, and my email copywriting process.

Let’s Be Honest…

  • You don’t want to be a slave to algorithms
  • Social media is changing every day (and you’re too busy to keep up)
  • You want to build an audience that values your mission
  • You don’t want to follow silly trends and compromise your values
And…you don’t want to be sales-y Or
annoying with your marketing efforts. With this course, you don’t have to be…

When you join List Lingo™, you learn a simple, step-by-step process to build an email list from scratch and get your first 500 subscribers without succumbing to icky marketing tactics.

You don’t need 5K subscribers who don’t even care about your offers. You only need a small pool of high-quality leads to create conversions and earn money.

Let’s do the math…

If you have 1,000 subscribers and only 1️⃣5️⃣% are interested, 150 people are reading your emails.

But what if you had 500 subscribers with 4️⃣0️⃣% open rates? That’s 200 high-quality readers (that you didn’t hustle as hard for).

Instead of focusing on large numbers, I’ll teach you how to focus on quality and use the right strategies to attract subscribers who will buy from you.

“It’s not often that you find an individual with such talent that also has such a genuine heart – but that is just who [Jo] is.”

Abbey Ashley, CEO, The Virtual Savvy

Meet your mentor

Hey, I’m Jo

A busy mom and Jesus lover. I’m also a copywriter and business coach for online service providers.

I’ve worked on email campaigns with 100K+ email subscribers. I’ve also worked with small lists of 300 or less.

I know the tactics that work for smaller-sized businesses, and I’m not blind-sighted by big, shiny numbers.

It’s time to get rid of self-doubt…

You think you don’t have the tech skills…

But I walk you through how to set everything up with simple tools that are mostly free.

You don’t know what to say to your subscribers…

But I’ll teach you how to get topic ideas right from your ideal customers, and craft email copy that’s seasoned with personality and reflects your values.

You don’t have a big budget…

But I share tools I use in my business that save me money, rather than the “mainstream” options that cost $100s.

Everything you learn in List Lingo™ helps you speak to your audience in a way that resonates and converts, without being sales-y or inauthentic. You can also apply everything you learn to client projects if you want to offer email marketing services.

“I have taken other courses before, but yours filled in the gaps I didn’t understand.
Showing us how to do a video to explain our process to prospects, find leads, network, etc. has given me more confidence in my business.”

Kimberly Green, Founder, AlefTav Virtual Services™

Jo is an expert craftsmen of copywriting. Whether it’s a 30-email launch sequence, a catchy headline, or a technical tutorial, she excels at them all. She never runs out of ideas. In fact I don’t think I’ve ever seen her draw a blank. 😆 If you need a copywriter who knows this craft inside and out and is a pleasure to collaborate with, Jo is your girl.
Katie Day
CMO, The Virtual Savvy

Ready for simple, value-driven marketing that doesn’t depend on algorithms or silly trends?

List Lingo™ is valued at $497, but you can join today for only $297!
Check out our payment plan options below.

Have questions? Want to make sure List Lingo™ is right for you?
Email me directly at [email protected]

One time Payment
  • 15 Video Lessons
  • Lifetime Access
  • Landing Page Copy Template
  • Get Future Updates At No Extra Cost
Two Payments
  • 15 Video Lessons
  • Lifetime Access
  • Landing Page Copy Template
  • Get Future Updates At No Extra Cost

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